Kahaani Sabko Pata Hai: What Ramayana's Big Release Teaches Small Brands
Ramayana opens in cinemas this Thursday, days before Diwali, and everyone already knows the story. Here is what its campaign teaches small brands about telling a familiar kahaani well, and how to join Ramayana week with respect.
Band Baaja Brand: How Small Brands Can Win Shaadi Season 2026
Diwali is almost here and the shaadi dhol is right behind it. Here is how small and mid-size Indian brands can get a seat at this season's wedding table, with real numbers and a simple checklist.
From Cadbury to Chatbots: What Diwali Ads Can Teach Your Brand Before 8 November
Diwali is on 8 November. Here's what India's most loved festive ads got right, what has changed in 2026, and a six-step checklist your brand can use this week.
Punjabi Power: The Music That's Uniting the World One Beat at a Time
Forget everything you think you know about global music because Punjab is here to take over your playlist! Diljit Dosanjh isn't just a Bollywood heartthrob, he's the soundtrack to a cultural revolution. From rocking Coachella to making bhangra beats go viral, Punjabi artists like AP Dhillon are proving that music knows no borders.
Outsmarting the Algorithm Gods: How to Win the Social Media Game in 2024
Master social media algorithms and skyrocket your online presence in 2024! This guide reveals proven strategies for crafting engaging content, maintaining consistency, and tailoring your approach to each platform. Learn how to turn algorithms from foes to friends and build a thriving online community for your brand.
Main Tenu Phir Milangi: Unconventional Love Story of Writer Amrita Pritam & Imroz
During a poetry recital in the 1960s, a woman in the audience approached Amrita Pritam, asking about the secret behind her evocative verses. With a twinkle in her eye, Amrita replied, "It's the love I carry in my heart, both the fulfilled and the unfulfilled. It's the pain, the joy, and the longing that weave the tapestry of my words.
The Real Peggy Olson: Mary Wells & the Rise of Advertising's Female Pioneers
Mary Wells Lawrence, the real-life advertising legend who inspired Peggy Olson's character development in "Mad Men," was a pioneering figure in the advertising industry, known for her innovative approaches and breaking barriers for women in the 1960s.
Diversity and Inclusion in PR: Why It Matters and How to Implement It
The Power of Diversity and Inclusion in PR and Marketing: Enhancing Creativity, Building Trust, and Driving Engagement with Modern Audiences
Evolution of Public Relations: Past, Present, and Future
Explore the rich history and transformation of public relations (PR) from ancient communication tactics to today's digital and data-driven strategies. Learn about key milestones, influential figures like Edward Bernays and Ivy Lee, and emerging trends shaping the future of PR.It all begins with an idea.