Kahaani Sabko Pata Hai: What Ramayana's Big Release Teaches Small Brands
Ramayana opens in cinemas this Thursday, days before Diwali, and everyone already knows the story. Here is what its campaign teaches small brands about telling a familiar kahaani well, and how to join Ramayana week with respect.
From Cadbury to Chatbots: What Diwali Ads Can Teach Your Brand Before 8 November
Diwali is on 8 November. Here's what India's most loved festive ads got right, what has changed in 2026, and a six-step checklist your brand can use this week.